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Facebook is big, no, Facebook is HUGE, there are 7 billion people in the world and as of September 2012 there were 1 billion active Facebook accounts!

A staggering 44% of all Internet users are Facebook users and there are 600 million mobile Facebook users.

Facebook is hugely popular for sharing photos, in fact there are reports that we upload 300 million photos a day, every day and some figures are available to suggest that Facebook hosts nearly 230 billion of our photos – truly mind staggering figures.

It’s very easy to see from these figures that content we upload can be seen by a huge amount of people around the world. This can be fantastic for getting content seen by the masses, we are becoming a content consumption society, with our iPads & iPhones we constantly crave content, consuming with an insatiable appetite.

But problems can arise when content is posted that specifically elicits opinions from the masses. A good example if this happened recently, a clothing designer took a photograph of a model wearing one of his new designs, he immediately uploaded the photo to his Facebook timeline and asked for opinions on the photo. As expected there were tens of responses from his Facebook friends all saying things like, “wow, great photo”. But then someone shared that post with a person outside his circle of friends (Facebook security is overly complicated – but that’s another post)

Very soon the post generated slightly less favourable comments – nothing too disparaging – just constructive criticism. As is the way Facebook works I saw this post on another timeline, the picture was of a very well known model, and the clothes looked great on her, but the overall photo could have been significantly improved.

Within 30 minutes of the first “negative post” there were dozens of truly horrible comments made, mostly, believe it or not, by the original poster, the clothing supplier, in response to the negative comments. I watched the thread descend into vitriol and abuse and I finally reported the Facebook user when death threats were made.

The post was swiftly taken down by Facebook and I heard the clothing supplier server a three day Facebook ban.

The point of this story is that art, all forms of art, be it music, paintings, photos etc is very subjective, just because you think it is fantastic, does not mean everyone will think it’s fantastic. With a billion Facebook users you can bet there will be some that don’t like your art. The masses are not qualified to give objective opinion, if you want or need objective opinion find and join one of the many Facebook groups that suits your particular art form.

Best – Colin